What Is Pay Per Click Marketing And Its Benefits

Whether you are new to online marketing, or an online entrepreneur who wants to learn more about PPC, then you are in for a treat.  In this online guide, you will get a plethora of information about PPC campaigns and how they work. Moreover, you get to learn how this Internet marketing medium can be very beneficial for your business. 

What Is PPC? 

Par Per Click, or also referred as PPC and Search Engine Marketing, is a form of online marketing that has been used by a great number of online entrepreneurs and marketers from all over the world. 

Pay Per Click allows you to gain search engine traffic that can boost the conversion rates of your calls to action and increase sales. All paid search ads appear before organic listings on Google, Bing and Yahoo.

Pay Per Click is basically a sponsored Internet advertising scheme in which you (as an advertiser or marketer) have to pay a fee every time an internet user clicks one of your ads. 

Generally, it is a technique of buying visits or leads to your website. As its name suggests, you do not have to pay for anything with PPC, unless a web searcher clicks your ad that is displayed in the search engine results for the keywords you are bidding on. 

How Does It Work?

Basically PPC works like this, ads are created within the admin area of the network, for example, in Google Adwords. 

Those ads then appear in search engine results based on a keyword bidding system that is in place in Adwords, each time a user clicks on an add, the advertiser is charged a certain fee by Adwords. The fees depend on the value of the keywords being bid on, the more competitive terms cost a lot more than those that are not.

There Are 3 Entities Involved In PPC:

1. Searcher Engine Users – They are the people who use search engines to look for information. They are the ones that these ads are targeting based on specific keyword searches. 
   
   
2. Search Engines – Search Engines like Yahoo and Google have to cater to both advertisers and searchers simultaneously. With the help of search engines, searchers get to find solutions to their problems and queries, while advertisers are able to promote their products or services. In other words, they provide relevant and helpful result pages to the users, while driving highly targeted traffic to advertisers. 
   
   
3. Advertisers – Advertisers who use PPC get to set up their accounts with the particular keywords they want to target for their campaigns and bid limits of what they will pay each time their ad is clicked in the SERPS (search engine page results). Each ad is designed to target relevant keyword searches and to show up when people are searching for them.

Pay Per Click advertising mainly revolves around using the right keywords. To be successful in your PPC campaign, you need to put extra emphasis in keyword organization, grouping and research. 

It is also of utmost importance to understand how the system works since paying per click can get very expensive, very fast. 

Constant monitoring, measuring and testing is necessary to retain a positive ROI (return on investment).

The Best PPC Services

There are a lot companies that offer Pay Per Click management services, but, only these two can be considered the best:

• Google Adwords
  
  
• Bing Ads

The Benefits of PPC marketing

As a website owner or advertiser, you get to enjoy these perks:

• Greater Reach - With PPC marketing, you get an additional source of traffic to your website, which can enhance your online presence as well as help you establish your business as one of the leaders in your niche or industry. 
  
  
• Increases In Revenue - For high converting sales pages and websites, PPC can yield a positive ROI, and instant sales, as opposed, to other methods, such as, SEO or social media marketing that takes time and a lot of effort.
  
  
• Quick Results - Unlike your traditional organic online marketing techniques, PPC advertising can be easily and quickly launched. This, in turn, will bring qualified leads and targeted traffic to your site in a very fast and efficient fashion. 
  
  
• Quality Traffic - With PPC campaigns, you get to assign an array of ads for particular demographics and keywords. As a result, the quality of traffic coming to your website can be significant. 
  
  
• Testing And Measuring Benefits - Your PPC campaign can be used to test the effectiveness of your Internet marketing in a lot of different ways. For instance, you can use it to perform an A/B test on your promo ads, banners and landing pages. Additionally, you may use these campaigns to test for the right keywords and key phrases to use in your campaigns with other marketing methods. 

What Content Ranks Best In Today's Fussy Google SERPS

 I am often amazed when people ask what type of content ranks best in today's search engine. The answer is and will always be the same, Google wants one thing and that is quality content. Google strives to provide its users with the best possible results.

There are several reasons why some sites rank at the top and others rank at the very bottom. 

Two of the main reasons why websites rank high in Google are:

1. Delivering high quality original content that is both legitimate and credible.
2. Updating the site with fresh content on a regular basis. 

So my first piece of advice is to stop trying to game the search engines with black hat techniques. Yes they may work for a short while, but eventually the search engines will catch up and put your site in the sandbox.

Once in the sandbox Google won't send you anymore traffic. Instead of spending hours trying to find a way to trick the search engines why not spend an hour or two writing a valuable piece of content the search engines will love? 

There are two main things Google looks at to determine if content is of good quality. 

1. Engaging Users

The first one is engagement. How engaging is your content? Are people actually reading the entire article or are they hitting the back button as soon as they see it? This is how Google measures engagement. They want to know how long people are sticking around to read your content. If they stick around for several minutes they know you are providing value. This metric is measured by what is called Bounce Rate, and lower bounce rates can help rankings.

If users typically click back, and your site has consistently high bounce rates, this can affect rankings in Google. 

2. Backlinks

The second thing they look at is linking patterns. Google and other search engines learned very early on that people link to content they consider valuable. Content that is considered useful almost always gets shared by users. Content that is considered useless doesn't. 

And while linking algorithms have advanced quite a bit over the last several years, the basic principles of this concept still hold true. So if you want your content to rank make sure its valuable. Make sure it helps the end user. That's the key to getting your content ranked. There are no magic methods or solutions.

Make Content For Users Not Search Engines

I am sure you have heard this said before and it’s true.  When one creates a web page for search engines their focus is keywords, making sure the Google bot understands what keywords the page should rank for, and overstuffing the content with such to the point that it may become unreadable to the human eye. 

But, these types of black hat tactics rarely work, and if they do, it’s only for a short while and then the site gets hit with a big fat penalty and ends up in the black hole of SERPS.

Make every effort to provide useful content. It’s sort of a merry go around:

Useful content leads to happy users and a low bounce rate, happy users link back and/or spread the word about the content through social media which leads to more traffic which leads to better rankings in Google.

So, it’s all about useful content. That's what Google wants and that's what your potential customers want. 

Anytime someone uses Google to make a search they have an intent. They either want to find out about something, learn about something, solve a problem, buy something or treat something. 

Google is going to provide users with information that fulfils that intent.

So do your research and find out what type of content your target audience is searching for. 

Make it a point to craft your content around their wants and needs. This will not only increase your rankings, but, it will also increase your conversions and sales. 

The one thing to keep in mind is people read content, not the search engines. Do away with the keyword stuffing and anything else that is designed to manipulate the search engines. Write good content that people will love to read and I your content will get ranked.

An Introduction To Search Engine Optimization

If you are new to internet marketing, and you want to cultivate your knowledge of SEO, then you have come to the right place. In this guide, you will learn all the basics and important things to keep in mind as you optimize your website for the search engines. 

In addition, you will find out how search engine optimization and getting right is essential to ranking well in the search engines to get the most amount of organic traffic possible. 

SEO In A Nutshell 

Search engine optimization, also known as SEO, is a marketing technique that’s end goal is to increase rankings in search engines. 

The techniques that are involved in SEO help to position your site higher in SERPS (search engine page results) so that it may get as much organic traffic as possible and can be easily found for its keyword terms when people make those searches. 

This, in turn, will increase the number of people visiting your website, which can potentially boost your sales and revenues. It should also be noted that search traffic tends to convert better than that from other sources, including social media. 

Importance And Benefits  

Successful online businesses and high authority sites, for the most part, get their web traffic from major search engines like Yahoo, Bing and Google. Despite the escalating popularity of social networks, search engines remain a very important source of traffic for most websites. For most consumers and Internet users, search engines are the main method of navigating through the web. 

Search engines can be very beneficial to your online business in a lot of different ways. For one, they can help generate targeted traffic from web users who are searching for topics within specific niches.

 As online research and surveys have confirmed, the traffic coming from search engines can determine the success or failures of an organization or business. Basically, getting targeted organic traffic to your website can provide exposure, publicity and increase revenues unlike any other marketing medium. 

It is also a fact that organic traffic converts better than other sources, with the only exception being email marketing.

The Purpose Of SEO

Search engines are advanced and sophisticated, but they still need some help from webmasters when making websites visible in their search results. The top search engines are constantly looking for ways to improve their technology, so they can search the internet deeper, and yield better results to consumers and end users. 

But, search engines have a limitation in terms of their operations. With that in mind, it is the responsibility of the webmaster to make his or website optimized in appropriate ways and provide the proper relevance in order to gain the visibility and rankings that search engines offer. 

Basics of SEO

Search engine’s goals are to provide results that relevant and useful to what search traffic is looking for. Basically, this relevancy can be determined through:

• Correctly Optimized For Keywords And Topics - It is important that search engine bots can interpret the topics or keywords the site is targeting. But, it’s important to keep in mind that over optimization can land penalties in Google, so, it’s important to use a good balance, and not stuff pages with keywords. The basic rule of thumb is to create pages for users not search engines, and all will fall into place.
  
  
• 
  Website Content – The content of your site should be relevant to the product or service you are offering. It should also be fresh, unique and updated regularly. Search engines feed on content, and statistically content that is on Page 1 of SERPS is on average 2000 words. 
   
• Natural Link Profiles – There was a time when one can build 10,000 spammy links for their site and rank on page 1 of Google for various terms. Those days are gone. A lot more thoughtfulness needs to be put into the link building aspect of SEO. These days it’s important to choose quality over quantity when it comes to link building and stay away from spammy
  links that can cause ranking penalties.
  
  
• Website Speed Performance – Search engines prefer websites that load quickly and that has been confirmed as a ranking signal in the Google algorithm. 
  
  
• Low Bounce Rate – A bounce rate is a metric that measures how long visitors stay on the site once they arrive. The lower the bounce rate the better sites will perform in search engines, especially Google that uses this metric to gage how users view websites. 
   
• Authority sites – Authority sites tend to rank better than any others. Establishing authority takes time, work and focus, but, the results can be remarkable and can create a business that will be stable for the long term. 

Implementing An SEO Campaign

SEO can be rather complex and intricate, especially for those are new to internet marketing. There are, however, a lot of honest online sources that can help you become an expert in search engine optimization. With practice and practical application the art and science of SEO can go a long way to serve in you gaining a very valuable traffic source.